How did Nike Air Max technology come about?

This technology appeared thanks to aircraft engineer Frank Rudy. Back in the 70s of the last century, he invented a unique shock absorption technology, which was based on a polyurethane base. Along with his acquisition, he applied to many sports companies, but everywhere he was rejected.

One day, a case brought the salesman of an “air tank” to Nike’s Phil Knight. At this time, Tinker Hatfield was tasked with creating the first sneaker models. Given the current circumstances, Phil Knight decided to experiment and use the technology after learning that Adidas, a key competitor of the American brand, had abandoned it. It was at this moment that Nike Air technology appeared, which, after some improvements, grew into Nike Air Max technology. It was the decision to agree to the terms that led to the manufacturer making millions when Adidas refused.

Nike Air Max sneakers with the same technology first appeared in 1987. It was the Nike Air Max 87 model, which today is more popular as Nike Air Max 1. This model of sneakers instantly gained incredible success not only among professional athletes, but also ordinary people who love an active lifestyle. The success of the sneakers was largely due not only to the high quality, but also to the advertising company that was created to promote them.

And to this day, Nike Air Max sneakers are not just popular, but are still at the peak of their popularity, despite the thousands of innovations that the modern market offers. Let's take a look at what features Nike Air Max shoes provide.

Benefits of Nike Air Max Technology

Shoes with Air Max technology are a real favorite among athletes and simply those people who cannot imagine their life without comfortable shoes. Among the advantages are:

Depreciation. In professional athletes, the leg muscles are always under extreme stress, including the bones and tendons. When jumping and hitting, the air in the sole of a shoe with Air Max technology will compress and then return to normal. This effect helps to significantly reduce the risk of injury. The wearer of such shoes will feel less tired and the level of stress on their feet will be reduced. In addition to protecting the joints, these shoes help improve the athlete's performance.

• Strength. In the production of this shoe model, the manufacturer uses only the best materials. The technology is created using high-quality materials that undergo a large number of tests before hitting the market. While the foam wears off completely, the cushions remain intact, giving the Air Max a long-lasting shoe.
• Low weight. This criterion is one of the key ones for athletes, because the lightness of the sneakers means that the user can run faster in them and not waste extra energy. The air chamber will be able to make the weight of the sneakers as light as possible, so the user will not feel tired for a long time.
• Versatility and practicality. Different sports require different shoes, but shoes with Air Max technology are universal in use - suitable for athletics and basketball players.

And this is only a small part of the benefits that a user who decides to buy Nike Air Max sneakers receives. At the same time, the manufacturer works every day to improve the technology. So in 2006, the completely new Nike Air Max 360 appeared - at that time these were the only sneakers that could provide such a level of cushioning. At the same time, each model receives an incredible smell of wear resistance and strength, which will guarantee maximum comfort and durability. 

Nike Air Max Light

This is one of the most popular models from the entire line, which was presented to the public back in 1989 as an analogue for the initial image. By eliminating all the shortcomings, they have become extremely popular among world athletes. The model turned out to be so successful that almost two decades later it was revived and improved.

Nike Air Max 90

Every person who cannot imagine life without comfortable shoes has heard about these sneakers. It was this model that was able to gain incredible popularity among ordinary people and among famous people from show business who love a unique style. The main difference of this series was that a large air cushion was installed here, compared to the previous model, which guaranteed even greater shock absorption of the Nike Air Max 90.

Nike Air Max 95

Unlike its predecessors, this model has become so popular not only due to its unique sole with innovative inserts, but also due to its appearance. They became iconic because of their “criminal” fame, because... This model was very popular among English gangsters. Also, in this model, the cushion was located not only in the heel, but also in the toe of the shoe.

Nike Air Max 360

A popular model that has become the most famous model in the 21st century. It has the largest cushion of shock absorption compared to simpler sneakers and has ideal characteristics. If the first ones “wear out” after traveling after 480 kilometers, then the Nike Air Max 360 sneakers at the same distance show absolutely no wear. In order for the sole to wear out a little, it is necessary to cover a distance of up to 800 kilometers.

Nike Air Max 270

A similarly popular model that was presented to the public in 2018. It is largely the same as the Nike Air Max Day version, where the air cushion is located along the entire length. This is a great line of running shoes that allows you to cover long distances with maximum comfort. They have gained high popularity among basketball players and runners, which is facilitated by excellent technical characteristics and a high level of comfort while walking. Widely used among people with large builds and excess weight.

The important thing is that you can buy each of these models today; you just need to choose the right model and size from the assortment of the World of Shoes online store

World-class stars and shoes with Nike Air Max technology

It’s impossible to talk about the features of Nike Air Max shoes without talking about which stars choose this model for their shoe wardrobe:

• Rita Ora is a singer from England who chooses Nike Air Max 95 sneakers as her everyday shoes. Despite the fact that she does not have any contracts with the American brand, she has repeatedly appeared on stage in “maxes”, creating a truly stylish look.
• Eminem is an American rapper who for many years has preferred Nike Air Max 90 sneakers. This is due solely to the comfort of these shoes. But over time, the American brand decided to sign a contract with him, after which another series of unique Nike sneakers was released.
• Chris Brown is a singer and actor who admitted that he has a whole collection of Nike Air Max 87, 90 and 95 sneakers in his wardrobe. No contracts, only love for high-quality and comfortable shoes, which even today has no analogues.
• Kanye West is a singer and famous Nike enthusiast who helped develop Boots technology. Despite the fact that he participated in the development of one technology, the collection of sneakers includes Nike Air Max 87 and 90 models. As you can see, the 90s are quite popular among celebrity sports shoe lovers.
• Kevin Hart is a famous comedian who breaks all records with his collection, because... He has at his disposal absolutely all models from the Nike Air Max series that have been released to date and is looking forward to new solutions.

If you want to replenish your shoe wardrobe with exceptionally high-quality shoes, you just need to buy Nike Air Max sneakers in the World of Shoes online store. We will select the optimal solution for you individually, taking into account all your wishes, style and preferences. The catalog contains exclusively certified products of the American brand.

This was achieved due to the fact that we cooperate directly with the manufacturer. In addition, prices are 10-15% lower than in other stores. In addition, we offer discounts to regular customers and wholesale buyers. Delivery is carried out throughout Ukraine: Lvov, Nikolaev, Odessa, Kyiv and other regions.